MY FAVORITE VIDEO'S

MEDIA AND LEADERSHIP-LEARNING THE PERSUASIVE LANGUAGE OF MEDIA

I like this advertisement very much. Because I love computers. This video influences my REPILIAN brain at the first. (When I look this video I say myself: “WOW, what a computer?”) This video also influences my limbic brain. (there a lot of pictures and music). This video influences my NEOCORTEX brain as well (I thik about mew technology ).


There are a lot of persuasive technigues in this advertisement.
1)SYMBOLS: This is “HP TOUCHSMART PC” computer , “STYLISH”, “SLEEK”, “SLIM” , “REFINED” , “EDGY”, “COMPACT” , “ILLUMINATING”.

2) HYPERBOLE: There are claims such as : “The computer as you have never felt it before. ”,”Introducing the HP TOUCHSMART PC”, “Lure your eyes tempt your hands”, “HP TOUCHSMART software suite”, “Feel the music”, “Handle your photos”, “Contact your friends”, “Tap into the internet”, “Two-finger scrolling technology”, “Leave notes text and audio”, “All with a touch of your fingertip”. ”Introducing the HP TOUCHSMART PC”.

3) PLAIN FOLKS: They used with the words : “ DO YOU WANT TO TOUCH ? ”.

4)BIG LIE : I think it is impossible to do this only with the touch.

5)RHETORICAL QUESTION: They used such questions as: “DO YOU WANT TO TOUCH?”